cellphones..all about user experience

This is one story that's been beggin to be written! What is it with cellphones today....in an era when user experience rules, we still have companies like Sony, Samsung and even Nokia throwing model after model at us, models which have some obvious flaws in the UE arena.
My old cell was the Samsung D840 - killer looks and pretty good usability with intuitive task flows and well-designed icons. I loved it...except for one little flaw - the display kept dying out on me :( After multiple rounds of service and repair, I had no choice but to give up on my beloved slider. Then i bought the K770i which is a simple bar phone with a pretty cool UI. But, there are issues on the usability front which to me are very obvious ones. For instance, if i have selected a track to listen on the music player and i wanna make it my ringtone...the D840 had a menu option right there. In the Sony phone, there is no quick way to do this. I have to go into the menu > settings > sound settings > ringtones > then select the song from the list and only then can i set it as a ringtone!! Phew...talk about a totally unoptimized task flow!
Frequently used features like 'Silent Mode', turning on the speaker or adding contacts to the phonebook must be at one-click access.

Users expect more and its upto interaction designers to take note of such basic user needs and work them into a design.