UX lessons from the iPhone

So, what's the big deal about the iPhone? Did Apple invent something new, never seen before?
NO. All they did was make the iPhone not just a phone but an experience! And that's really what user experience teams do. Give the users a great experience while they use the same old products with pretty much the same set of features.
The difference is the experience we can give the users. That's the stuff that sells!
Check out the interesting slides.